Global mobilization, cloud technologies, wearable devices, M2M communications, LTE, NFC technologies. In 2013 mobile data traffic grew 81%, more than 400 millions new smartphones were connected. By the end of 2014, experts predict more mobile devices on earth than people. What are the next steps of mobile development? How do companies adapt in so fast-changing environment?

Technological development influence businesses in every sphere. Some consider this a problem, others see huge opportunities. The most popular strategy is “going mobile”. How do the companies that work in travel sphere use mobile technologies? How do they build their strategies and manage business in the new mobile era?
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Analysts call the mobile ad “super trendy” and predict the $215,8 million market volume in 2015. Average CTR amounts 1% and vastly exeeds the desktop one. In 2013 mobile audience grew 27%. However there is a huge gap between the time users spend with mobile devices and the money companies allocate to this channel. What are the pecularities of the mobile ads market? What do experts forecast? How do comapnies compete in order to gain users attention.

The future has come. Smart watches, jewellery, augmented reallity glasses are rooted into our everyday lives. The market is just beggining to grow, more and more companies are trying to excel competitors at innovations. New devices are changing our lifestyles, giving opportunities and solving our life problems. Welcome to the new era of wearables!