The section started with the Spotify's presentation. David Osterdal, product owner, told the participants about the steps his company took to increase the number of users, what marketing tools did they use and provided the examples of partnership with musicians. 

 

Dmitry Melnikov from Yandex.Money spoke about mobile payment solutions, the difficultes users faced when made payments using mobile channel and then Dmitry presented new API for card payments from Yandex.Money and discussed the pecularities and advantages of it. More details are in the video below.

 

Kohta Fujii from mobile messanger LINE continued talking about business and social apps. He made a messanger's review and talked about the advantages and their penetration strategies for Russian market. 

 

Andy Carvell, Senior growth manager of mobile at Soundcloud, at #MBLT14 discussed the metrics his company uses for analytics, problems it faces, its cross-selling strategy and tips for app store optimization.