During the "Product" section Samia Abara from AT Internet examined the importance of multi device strategy for e-commerce companies. Even though the mobile traffic has grown by 50% in the last half a year and the bigger percentage of users makes researches through mobile devices, the real purchase is made on computer or laptop. Samia made an accent on the fact that we use not only one particular device during the day but two, tree or even more. And companies must understand what did the user do on particular device and when. Thus they can adapt and optimize the relevant content for each device. More details in the video presentation below. 

Presentation is available here: http://www.slideshare.net/elegion/mblt14-at-internet

 

Then Dmitry Tarasov gave a piece of advice to startupers how to compete with great products on a high competive market and discussed with Sebastian Rumberg, Startup Germany, his vision of apps’ PR. How can an unknown startup create attention? How can you make your app unique? What steps should you take as a developer for PR? Sebastian told the participants his success story and disclosed important tips and tricks. 

 

 

The final chord was the pannel discussion "Mobile first or yet another channel". What does it mean to be mobile first? What platform to target first and what to take into account when such decision is being making? At #MBLT14 Ivan Kozlov (Aviasales.ru), Andy Carvel (Soundcloud), Aynur Abdulnasyrov (LinguaLeo), Eugene Lisowski (LitRes) and David Österdahl (Spotify) discussed these questions and shared their tips and tricks about app store optimization.